PROJECT OVERVIEW


BACKGROUND
“Give a person a fish and you feed them for a day; teach a person to fish and you feed them for a lifetime.” said famous philosopher Confucius. Social media is a huge place like an ocean where people can reach to any information. Fishoal will help people to find the treasure of life in this ocean. This treasure is "knowledge".

PROBLEM STATEMENT
With the developing technology, the number of social media platforms has increased considerably. It brings a lot of data to human life. Reaching quality information is getting harder. All current Q & A sites have slow response time and no validity on information provided. Lack of social interactions to support engagement and discussion, questions answered with no reward for their knowledge.

THE SOLUTION
Designing a mobile application and website that will help users ask questions and get fast, precise responses, get rewarded for their answers and build their connections.

DURATION
April 2021 - September 2021

TOOLS
Figma | Illustrator | Photoshop | Zoom | Loop11 | Jira | Mural

MY ROLE
UX/UI Designer: In this project, I played role in all processes of user research. I conducted primary and secondary research to gather qualitative and quantitive data. In the ideation phase, as a UX team, we brainstormed our ideas and I create sketches and low-fi wireframes for the solutions that we agreed on. During the high-fidelity wireframe design phase, I took a role in usability testing and iterations for IOS mobile application  and whole Desktop interfaces design.
HUMAN-CENTERED DESIGN PROCESS
We adhered to follow the design process during our Research Phase. And we conducted secondary research to understand the technological possibilities and the user’s behavior, motivations, and desires regarding the subject of personal healthcare. During the Analyze Phase, we analyzed what we observed in the first phase and identified the main points to narrow down the user’s needs and goals. Then we explored a vast array of possible solutions during our Ideate Phase and conducted A/B testing to decide on one solution. At Prototype and Test Stage, we conducted usability testing with the low-high fidelity solution with multiple users and observed their experience with it. Then went back to the drawing board to make an improved revision, which is our final revised product.
RESEARCH
SECONDARY RESEARCH
COMPETITOR ANALYSIS
USER INTERVIEW
To understand users' expectations, pain points, goals and needs, we interviewed 10 participants and collected insights. The participants' average age was 25; out of 10 participants, 6 identified as female and 4 as male. Here are the top findings from these feedbacks:
1) All participants like being active on social media platforms. Staying in touch with other people, getting updated about news, learning new things make them happy.

2) 7/10 of the participants, ask questions to other people on social media but are not very satisfied with the answers. They expect to get an answer from a person who has a profession in that area.

3) 8/10 of the participants like sharing their experience on social media platforms with photos, video or an article

4) 7/10 of the participants complained about too much useless data on social media platforms, they would like to see high-quality educational content.

5) 6/10 of the participants like joining video meetings to discuss a topic with their friends.​​​​​​​


6) 7/10 of the participants follow professors, experts on social media to read their comments, ideas, articles.

7) 8/10 of the participants would like to be rewarded for the knowledge they share

8) 7/10 of the participants don't like browsing content randomly. They think categories, sections make it easier to navigate.

9) 6/10 of the participants don't like being notified all time about every activity on the app.

10) All participants mostly use their mobile phones for using social media apps or mobile web. They rarely use desktops for this purpose.

ANALYZE
PERSONA​​​​​​​
With the help of participants we interviewed and insights we gathered, I created a user persona to create realistic representations of our key target audience segments.
AS-IS SCENARIO
NEEDS STATEMENTS
With user persona and as-is scenario, I identified pain points. Then I created HMW questions to help my UX team generate solution ideas to these pain points during the brainstorming phase.
IDEATE
After we analyze data and identify user needs, goals, motivations, pain points, our UX team came together to generate ideas. After brainstorming and discussions, we narrowed down these ideas by creating prioritization grid. Then I sketched the possible solutions on paper.
LOW FIDELITY WIREFRAMES
Once we sketched the possible solutions on paper and discuss on them with my team, we decided on the final concept, then we moved to the next step and created low-fidelity wireframes.
Mobile App
Desktop Website
DESIGN
MOBILE APPLICATION HIGH-FIDELITY WIREFRAMES 
DESKTOP WEBSITE HIGH-FIDELITY WIREFRAMES 
 PROTOTYPE AND TEST 
USABILITY TEST
Test Format
I have conducted an unmoderated remote usability test. Our usability tests took between 5-10 minutes and were conducted over Zoom which lets us to refer back to the testing video for further notes and metrics. We recruited 3 participants that we had previously interviewed at the beginning of our study. 

Test Goals
Assess the overall effectiveness of the Fishoal app and website for different types of users performing basic, common tasks. Identify the pain points of the Fishoal and recommend solutions. And to make sure the interactions are comprehensive for all user groups.

Research Objectives
 In this study we will try to answer these questions: 
- Can a user easily create their profile?
- Can a user interact with main page by browsing and contents, ask post a question in a easy way?
- Can a user easily start a live chatroom and invite other people?

User Tasks
1) Sign in to the app and create your profile.
2) Go to the main page and ask a question.
3) Post a question and start live chat room with this question then invite other people to the room.
Findings
- All 3 participants were successful on-boarding and then creating a profile process.
- Icons in the home page were self explanatory to all the participants. 
- Overall navigation was intuitive and straightforward.
- Participants liked the main page and found it easy to browse.
What didn't work
- Participants found it difficult to read texts on the app due to the color contrast.
- Interactions on the user profile page was not straightforward and intuitive for participants.
- Visibility and color contrast was not good enough on ask question page.
ITERATIONS
Thank You!
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